Abstract: A computer-implemented method of sourcing electronic tasks is disclosed. The method includes receiving customized electronic tasks, each customized electronic task being customized for a content managing entity. The method also includes identifying a plurality of users that selected to participate in receiving customized electronic tasks. The method further includes communicating one or more of the customized electronic tasks to at least one of the identified plurality of users. A method of consuming electronic tasks is also disclosed. The method includes displaying indicators of customized electronic tasks to a user, receiving a user selection of one of the customized electronic tasks, and generating feedback information regarding the selected customized electronic task.