Abstract: A system and method for identifying television programming, identifying and capturing consumer behavior as regards such programming and providing a nearly-real time reporting of that information to interested parties, while also providing verification of actual delivery of advertising and/or program content.
Type:
Grant
Filed:
March 29, 1999
Date of Patent:
September 11, 2001
Assignee:
QCOM TV, Inc.
Inventors:
John F. Link, George A. Graves, George Endler, III, Christopher J. Heimark, Thomas A. Brown