Abstract: System and method for trading in forward contracts exchangeable for tickets to events. A computerized exchange of the box office provides for trading forward contracts exchangeable for tickets to events. Instructions direct a central processing unit to receive bid and ask requests for forward contracts wherein each bid and ask includes a tickets description, match bid records against ask records using a matching criteria including instructions to match multiple asks or unreleased ticket inventory to satisfy one bid by aggregating tickets descriptions from the multiple asks or unreleased ticket inventory to satisfy the tickets description in a bid record, and upon close of the virtual market in forward contracts, delivering from the issuer to a holder of forward contracts, tickets corresponding to each respective forward contract ticket description.