Abstract: A method for recommending choices to a user comprises receiving data. A first set of recommendation choices based on the data is derived using a first model that models a user's subconscious reactions (i.e., intuition) to the data, and a second set of recommendation choices based on the data is derived using a second model that models the user's consciousness. The first and second sets of recommendation choices are blended using a blending function based on characteristics of a domain of the data to create a third set of recommendation choices that are arranged in an order, which is presented to the user. A conscious decision of the user and subconscious reactions of the user are monitored, and data representing the subconscious reactions of the user and data representing the conscious decisions of the user are appended to a first and second memory space, respectively.