Abstract: The present disclosure includes both systems and methods for introducing variety into search results of non-stock consumer goods. This variety is introduced by recording the common characteristics of non-stock consumer goods in a database and tracking the number of goods with a common characteristic that would be displayed on a webpage. If too many of one type of good would be displayed on a webpage, alternative goods are displayed in place of the additional goods with common characteristics, even if these goods are more relevant to the search performed by a user. In this way, consumers can efficiently be presented with both relevant and alternative non-stock consumer goods, saving consumers' time and using less computing power.