Abstract: A communications marketing system allows a client station accessing a computer network through a Network Service Provider (NSP) to receive advertisements whenever the connection path between the client station and the NSP is idle. The NSP monitors traffic to/from the client station to determine when the connection path is idle. An announcement server connected to the NSP transmits advertising messages and other information to the client station when the connection path is idle. The advertisements are displayed in a predetermined location of a browser client window of the client station. The advertisements can be played/displayed for a predetermined time period.

Abstract: A communications marketing system for selectively modifying an existing communications network by modifying a portion of the processing software permits transmitting a generally continuous pre-recorded announcement to a network station which has been temporarily disconnected from a called network station and placed on hold within the network. The network is adapted for allowing an identified called station connected to a first call from a first party at a first network address to receive a second call from a second party at a second network address. The network interrupts the called station and signals the called station of the second call. The called station can then choose to connect to the second call and temporarily disconnect the first party, placing the first party on hold within the network, and thereafter, the called station may switch between the first and second calls.

Abstract: A marketing system for selectively modifying an existing communications network by modifying a portion of the processing software permits replacing at least a portion of a call progress signal generated by the communications network by a generally continuous pre-recorded announcement. A first station is provided for placing a call by a calling party at a first network address. The network is adapted for connecting the call to an identified called station at a second network address, the called station having either a busy status or an idle status. The network initially determines the busy/idle status of the called station and, if the called station has an initial busy status, thereafter checks the busy/idle status of the called station at predetermined intervals. A player plays at least one generally continuous announcement to the calling party for a predetermined period of time during a time period when a call progress signal would have been provided to the calling party.

Abstract: A marketing system selectively modifies an existing telephone network by modifying a portion of the call processing software of the existing telephone network and by replacing at least a portion of an audible call progress signal generated by the telephone network by a prerecorded announcement. A calling party places a telephone call at a first telephone to a second telephone having a particular calling status. Once the call is made, a switch or an associated network signaling system determines the busy/idle status of the second telephone. In place of the usual ringback or busy signal, an announcement indicates to the calling party the status of the second telephone and a series of announcements are played for a predetermined period of time. During the announcements, the system continues to determine the status of the telephone line of the second telephone. The announcements are played until the call is completed or abandoned.