Abstract: Systems and methods for distributing rewards based on user behavior in an interactive virtual reality system are provided. A map corresponding to a user's location is displayed on a user device, the map including a virtual avatar within the map having a virtual avatar position indicating the user's location within the map. One or more virtual reward locations are displayed within the map, wherein each virtual reward location within a predetermined proximity of the avatar position is identified with a merchant-specific icon and each virtual reward location outside the predetermined proximity is identified with a general reward icon. A notification is displayed that the user has collected a virtual reward when the user provides an indication that they have moved to a first virtual reward location. When collecting a virtual reward for the first reward location, the user device receives reward data corresponding to the virtual reward.

Abstract: Systems and methods for deploying a VR campaign using an interactive dashboard are provided. The dashboard can detect user inputs associated with specifying one or more of an interactive activity associated with the VR campaign, a time metric, a location metric, a display metric, and/or a reward metric to engage with users. The dashboard can be displayed on a merchant device that is in wireless communication with user devices. The dashboard can transmit, to the user devices, instructions for deploying the VR campaign by rendering VR visualizations on the user devices. The dashboard can receive, from the user devices, user engagement data associated with the deployed VR campaign and generate analytics visualizations based on the user engagement data. Thus, using the interactive dashboard, merchants can receive and monitor user engagement analytics associated with the campaign, and/or adjust various campaign settings in real-time to account for user engagement.

Abstract: Systems and methods for distributing rewards based on user behavior in an interactive virtual reality system are provided. A map corresponding to a user's location is displayed on a user device, the map including a virtual avatar within the map having a virtual avatar position indicating the user's location within the map. One or more virtual reward locations are displayed within the map, wherein each virtual reward location within a predetermined proximity of the avatar position is identified with a merchant-specific icon and each virtual reward location outside the predetermined proximity is identified with a general reward icon. A notification is displayed that the user has collected a virtual reward when the user provides an indication that they have moved to a first virtual reward location. When collecting a virtual reward for the first reward location, the user device receives reward data corresponding to the virtual reward.