Abstract: A billboard advertising apparatus and installation method include an under-layer base and an overlying image layer. The under-layer provides an opaque white surface to a billboard panel as well as protection for the overlying image layer. The image layer is a thin translucent color layer with advertising or message copy. With the presence of a base or under-layer, the cost to make the image layer may be significantly reduced.
Abstract: A billboard advertising apparatus and installation method include an under-layer base and an overlying image layer. The under-layer provides an opaque white surface to a billboard panel as well as protection for the overlying image layer. The image layer is a thin translucent color layer with advertising or message copy. With the presence of a base or under-layer, the cost to make the image layer may be significantly reduced.