Abstract: A system and method for wireless communication of proximity based marketing is provided. The method includes determining whether a proximity device and a mobile computing device are within a first proximity to each other, wherein the proximity device is associated with at least one of a product and a service, and communicating information indicating that the proximity device and the mobile computing device are within the first proximity to each other, when it is determined that the proximity device and the mobile computing device are within the first proximity to each other.

Abstract: A system and method for near field communications is provided. The system includes a near field generator configured to generate a near field detectable signal comprising information, a near field detector configured to receive the near field detectable signal and output the information, and an Electro-Magnetic (EM) Radio Frequency (RF) jamming transmitter configured to radiate an EM RF jamming signal, in order to jam reception of EM RF signals in the vicinity of at least one of the near field generator and near field detector.