Abstract: In various example embodiments, a system and method for retrieving item identification information are presented. The system receives a selection request indicating selection of a user interface element from a client device and, based on the selection request, causes the client device to access an image capture application. The system receives encoded image data from the client device, decodes the image data to retrieve one or more optical machine-readable representations of data, and determines one or more items associated with the optical machine-readable representations of data. The system then causes presentation of item data representative of the one or more items at the client device.

Abstract: In an example embodiment, a system for displaying a product in a touch-sensitive display of a portable electronic device comprises at least one module, executing on one or more computer processors to present a graphical image representative of the product in the touch-sensitive display, detect a slide-based contact with the touch-sensitive display at or over a first predefined location corresponding to the product image in the display, and display, in response to the detection of the slide-based contact, an array of swatch images associated with variants of the product in the touch-sensitive display.