Abstract: A method and apparatus is disclosed for producing gift wrap ornaments of the type having a plurality of radiating conical points. The ornament is produced by cutting from a continuous strip of flexible material, a continuous strip of longitudinally spaced-apart blanks, each blank having transversely opposed petals and a central portion therebetween. The petals are formed into cones to produce a string of elements having opposed cones. These elements are separated, a plurality of them are stacked in a circular arrangement and the central portions of the elements are compressed and stapled together to form the ornament.