Abstract: A method of administering a rewards scheme, including the steps of: receiving a plurality of Electronic Extract Reports (EERs) corresponding to a plurality of eligible transactions, each eligible transaction being a purchase transaction effected using an electronic transaction terminal between a business member of the rewards scheme and a customer member of the rewards scheme; identifying from the EERs the business member and customer member party to each eligible transaction and a cash amount associated with the eligible transaction; obtaining a credit from the business member for a predetermined percentage of the cash amount of each eligible transaction; providing a first portion of the credit to the customer member party to the eligible transaction for which the credit was obtained; and using a second portion of the credit to fund advertisement in favor of the business member.