Abstract: Interaction of a user with external data sources related to the research and analysis of terms and content for improved indexing by search engines may be provided. One or more elements of the content may be used to return an analysis of those elements to the user within the experience of a word processing application environment. Systems and methods also may be provided for determining the relative competition of a term or terms to quantitatively derive the number of pages within a corpus that may be actively engaged to improve the indexing of the pages by information retrieval systems, such as search engines. Systems and methods may be further provided for determining the relative ranking of a term or terms based on the frequency and placement of the term or terms within a structured page.