Abstract: A marketplace server includes memory, an interface, and a processing module operably coupled to the memory and interface. The processing module is operable to generate static exchange item information for an exchange item, wherein the static exchange item information is not shared with a computing device and includes one or more of a static exchange item serial number, a static issuer identifier (ID), a static owner ID, static conditions, static rules, and static use options. The processing module is operable to generate dynamic exchange item information for utilizing the exchange item, where the dynamic exchange item information includes one or more of a first dynamic exchange item serial number, a first dynamic issuer identifier (ID), a first dynamic owner ID, first dynamic conditions, first dynamic rules, and first dynamic use options. The processing module is operable to send, via the interface, the dynamic exchange item information to the computing device.

Abstract: A method includes establishing an agreement between a first issuing server and a second issuing server regarding first exchange items to have an extended use. The method further includes establishing control of an exchange item of the first exchange items in accordance with a trust approach that includes the marketplace server utilizing a private key of a marketplace private/public key pair to generate a digital signature over a public key of the marketplace private/public key pair and exchange item information regarding the exchange item to produce a portion of a transactions blockchain. The method further includes transferring control of the exchange item to a user computing device. The method further includes receiving a request for use of the exchange item from a merchant server regarding a transaction by the user computing device and processing the request for use of the exchange item in accordance with an exchange item rule.

Abstract: A method for execution by a server includes determining an exchange item is deficient for fulfilling a transaction associated with a computing device, where the exchange item is associated with an exchange item rule set. The method further includes identifying alternative exchange items to potentially cure the deficiency of the transaction based on requirements associated with the transaction, the exchange item, and the exchange item rule set to produce identified exchange items. The method further includes generating a selectable combination of exchange items from the identified exchange items to support the transaction, wherein the selectable combination of exchange items cures the deficiency in accordance with the exchange item rule set. The method further includes sending the selectable combination of exchange items to the computing device, wherein the computing device is able to favorably complete the transaction utilizing the selectable combination of exchange items.

Abstract: A method for execution by a marketplace server begins by receiving an indication of an intention to utilize an exchange item to support a purchase transaction associated with a computing device, where the exchange item is associated with an exchange item rule set. The method continues by determining one or more exchange items associated with the computing device and determining purchase requirements of the purchase transaction. The method continues by identifying alternative exchange items to potentially support the purchase transaction based on the purchase requirements, the one or more exchange items, and the exchange item rule set. The method continues generating a list of exchange item utilization solutions to support the purchase transaction. The method continues by the marketplace server sending the list of exchange item utilization solutions to the computing device.

Abstract: A method for execution by a marketplace server includes detecting fraudulent acquisition of an exchange item by a first computing device, where the exchange item has a static identifier (ID) and a dynamic ID that is generated based on exchange item security parameters associated with the exchange item. The method further includes deactivating the dynamic ID and the exchange item security parameters in response to the detecting fraudulent acquisition, where the static ID of the exchange item remains active and valid. The method further includes generating second exchange item security parameters for the exchange item. The method further includes generating a second dynamic ID based on the second exchange item security parameters, where the second dynamic ID establishes the exchange item for utilization in an exchange item marketplace network. The method further includes updating a record in a marketplace database to include the second dynamic ID.

Abstract: A method begins by monitoring exchange item transactions occurring in an exchange item marketplace network. The method continues with generating trend information based on the monitored exchange item transactions and determining attributes for a targeted marketing program based on the trend information. The method continues with identifying a subset of buyer computing devices based on the attributes. The method continues by generating offer information based on the targeted marketing program and sending the offer information to the subset of buyer computing devices. When receiving a purchase request from a buyer computing device, the method continues by generating an exchange item request regarding an exchange item and sending the exchange item request to a branded server associated with the exchange item. The method includes receiving offer exchange item information from the branded server and sending at least a portion of the offer exchange item information to the buyer computing device.

Abstract: A method begins with a server in a data communication system identifying an instance for a user computing device associated with an exchange item to utilize the exchange item for acquisition of a particular item, where the exchange item has a quantifiable value and the particular item has an acquisition value. The method continues by, for the instance, determining compliance with one or more rules of a set of exchange item rules, determining that the quantifiable value of the exchange item is less than the acquisition value of the particular item, determining an alternative exchange item utilization protocol to facilitate the acquisition of the particular item such that the quantifiable value of the exchange item is greater than or equal to the acquisition value, and when requested, executing the alternative exchange item utilization protocol to facilitate the acquisition of the particular item.

Abstract: A method includes detecting a need by a second computing device to generate a new public/private key pair for utilization within a contract blockchain, where each contract block includes a contract package that includes contract information, and where a first computing device is a current owner of the contract blockchain. The method further includes obtaining control over the contract blockchain from the first computing device in accordance with a secure custody protocol. The method further includes generating a next contract block of the contract blockchain to include a signature of the second computing device utilizing a private key of the new public/private key pair over updated contract information that indicates signatures from the first computing device or the second computing device is acceptable for adding an additional contact block to the contract blockchain. The method further includes returning control of the contract blockchain to the first computing device.

Abstract: A method for replacing a lost security parameter includes receiving, from a computing device of an exchange item marketplace network, a new security parameter adoption request for a replacement security parameter to replace the lost security parameter associated with one or more exchange items of the exchange item marketplace network. The method further includes determining a group of merchant servers of a plurality of merchant servers of the exchange item marketplace network to facilitate verification of the replacement security parameter. For each merchant server, the method further includes sending a corresponding portion of the replacement security parameter to a corresponding merchant server and receiving security verification information from at least some of the group of merchant servers.

Abstract: A method for execution by a marketplace server includes receiving an exchange item acquisition request from a buyer computing device that is initiating a transaction with a point of sale device, where the request indicates an exchange item associated with a digital wallet of the buyer computing device is insufficient to complete the transaction during a first time period. The method further includes determining whether a second exchange item that would be sufficient to complete the transaction is available within a virtual marketplace of exchange items. When the second exchange item is unavailable, the method further includes exchanging new exchange item information with a corresponding brand server to obtain a new exchange item that is sufficient for completing the transaction. The method further includes issuing the new exchange item information to the buyer computing device, wherein the buyer computing device utilizes the new exchange item information to complete the transaction.

Abstract: A method for execution by one or more computing devices of an exchange item marketplace network includes determining an issue regarding an exchange item of an exchange item request between a mobile computing device and a point-of-sale device, where the issue prevents the exchange item request from being executed. The method further includes obtaining a set of acquisition and utilization factors based on one or more of the exchange item request and the issue. The method further includes determining an automatic acquisition approach to resolve the issue based on the set of acquisition and utilization factors, where the automatic acquisition approach includes one or more of acquiring a new exchange item, acquiring a marketplace exchange item, and increasing a quantifiable value of the exchange item. The method further includes executing the automatic acquisition approach to resolve the issue associated with the exchange item request.

Abstract: A method for execution by a marketplace server includes receiving merchant use information from a merchant server, where the merchant use information indicates a request to utilize an exchange item for a transaction, the exchange item is affiliated with a first computing device, a set of exchange item rules, and a first brand, and the merchant server is affiliated with a second brand. The method further includes validating the merchant use information utilizing a security feature associated with transactions of the exchange item. When the merchant use information is validated, the method further includes determining whether a rule of the set of exchange item rules is valid, where the rule is regarding use of the exchange item with another brand that is not the first brand. When the rule is valid, the method further includes facilitating execution of the transaction utilizing the exchange item.

Abstract: A method for execution by a marketplace server includes obtaining one or more exchange item rules for an exchange item, where the exchange item has an exchange item data file that is stored in one or more of a marketplace database of the exchange item marketplace network and a digital wallet of a computing device. The method further includes, for a first rule of the one or more exchange item rules, identifying one or more condition types for one or more conditions associated with the exchange item based on the first rule. For a first condition having a first condition type of the one or more condition types, the method further includes determining a conditions source for the first conditions type. The method further includes obtaining conditions data regarding the first condition from the conditions source and facilitating utilizing the conditions data for a transaction associated with the exchange item.

Abstract: A method for execution by a point of sale device includes receiving a redemption request from a user computing device, the redemption request including a signature generated utilizing a private key of a public/private key pair associated with the user computing device. The method further includes sending use information regarding the redemption request to a marketplace server. The method further includes receiving authorization information from the marketplace server, the authorization information including a portion of a blockchain associated with the exchange item, the portion including the public key of the public/private key pair. The method further includes extracting the public key from the received portion of the blockchain associated with the exchange item. The method further includes verifying the signature utilizing the extracted public key and when the signature is verified, authorizing the redemption request.

Abstract: A method includes receiving, by a marketplace server, an acquisition request regarding an exchange item from a computing device, where the exchange item has exchange item information that include a set of use rules that govern utilization of the exchange item. The method further includes obtaining, by the marketplace server, dynamic external factors for the request to acquire the exchange item and determining variable contract function information based on the external factors in accordance with a smart contract approach. The method further includes sending an acquisition response to the computing device that includes the variable contract function information and the exchange item information.

Abstract: A method includes evaluating a transaction using a first swarm member to generate a first cooperative prediction related to the transaction. The first cooperative prediction is based, at least in part, on a first affinity value of the first swarm member to one or more other swarm members. The method also includes evaluating the transaction using a second swarm member to arrive at a second cooperative prediction related to the transaction. The second cooperative prediction is based, at least in part, on a second affinity of the second swarm member to one or more other swarm members. A swarm prediction related to the transaction is generated based on both the first cooperative prediction and the second cooperative prediction.

Abstract: A method for execution by one or more computing devices of an exchange item marketplace network includes generating, by an exchange item origination entity, an origination block of an exchange item transactions chain associated with an exchange item, where a portion of the origination block is encrypted. The method further includes receiving, from a computing device of the exchange item marketplace network, an acquisition request regarding the exchange item. The method further includes generating a first block of the exchange item transactions chain, where the first block includes information regarding the exchange item, the computing device, and the acquisition request, where a first portion of the first block is encrypted, and where the first block is chained to the origination block in accordance with a security approach.

Abstract: A method includes receiving, by a marketplace server from a computing device, use information regarding a transaction associated with an exchange item, the use information includes a merchant identifier. The method further includes obtaining a record associated with the exchange item that includes identification of an owner computing device. The method further includes determining whether the record indicates the computing device is the owner computing device. When yes, the method includes sending use verification information to an exchange item trusted module and receiving back a use verification response that indicates whether the exchange item is valid for the transaction. When valid, the method further includes generating second use information regarding the transaction that includes one or more of the use information and the use verification response.

Abstract: A marketplace server includes memory, an interface, and a processing module operably coupled to the memory and interface. The processing module is operable to generate static exchange item information for an exchange item, wherein the static exchange item information is not shared with a computing device and includes one or more of a static exchange item serial number, a static issuer identifier (ID), a static owner ID, static conditions, static rules, and static use options. The processing module is operable to generate dynamic exchange item information for utilizing the exchange item, where the dynamic exchange item information includes one or more of a first dynamic exchange item serial number, a first dynamic issuer identifier (ID), a first dynamic owner ID, first dynamic conditions, first dynamic rules, and first dynamic use options. The processing module is operable to send, via the interface, the dynamic exchange item information to the computing device.

Abstract: A data communication system comprises an enterprise storage and an enterprise server. The enterprise storage includes an exchange item database, an agreements database, and a rules database. The enterprise server operably coupled to the enterprise storage, wherein the enterprise server is operable to validate exchange items and create records in the exchange item database for validated exchange items. The enterprise server is further operable to securely transfer a selected exchange item from a first computing device to a second computing device. The enterprise server is further operable to authorize utilization of the selected exchange item in accordance with an agreement of the agreements database. The enterprise server is further operable to securely modify the data of the selected exchange item in accordance with rules from the rules database to produce an updated record regarding the selected exchange item and store the updated record in the exchange item database.