Abstract: A system and process by which a product and the data associated with the product, including standard product information, information associated with the context of the product, external information, as well as live updates and feeds, are accessible to a purchaser during and after the viewing of streaming and non-streaming media on a multi-media device. The system includes a means of purchasing products online on a multimedia device, both during and after a streaming video, that is low cost and easy to use and access. It provides the ability to create and build an interactive catalog and bookmarking system and provides interactive use among the video, the retailers, and buyers, and also the ability for live, automatic, online updates of product, sales and user information and comments.