Abstract: A lure storage apparatus includes a main body that has a first surface and a second surface. A slot is defined in the main body and extends from an opening in one of first surface or the second surface towards the other of the first surface or the second surface to a closed end. The slot is partially defined by a first boundary surface and a second boundary surface. The main body includes a plurality of protrusions that each extend from a base at one of the first boundary surface or the second boundary surface towards the other of the first boundary surface or the second boundary surface to an end wall.