Abstract: A tagging apparatus for placing tags into a container includes a support surface for holding at least one container, a tag insert assembly frame, a tag holder, and a tag handler mounted to the tag insert assembly frame. The tag handler includes an arm and a guide. The arm is configured for reciprocal movement between a first position in which the arm is positioned for grabbing a tag from the tag holder and a second position in which the arm is positioned for inserting the tag into a container supported on the support surface. The guide provides lateral support to the arm when the arm is moved between its first and second positions and, further, defines a path of movement for the arm between its first and second positions. The tagging apparatus also includes a driver for moving the arm between its first and second positions.