Abstract: An electromagnetic discharge lamp system having a high frequency generator, a power coupler, a lamp with a heat convection channel (HCC) extending through the length of the lamp, and a lamp cap. A meshed metal cover is disposed at the tip of the lamp. The lamp cap has holes through which the ambient air is drawn into the lamp cap. The air drawn into the lamp cap flows through the channel, extracting heat energy generated by the power coupler, and exits through the meshed metal cover. The electromagnetic discharge lamp also includes a standard lamp mount for easy installation as well as reduction in maintenance cost.