Abstract: An erasable product such as a rewritable label, sign or the like includes a base layer and an upper sheet extending over the base layer. The upper sheet and the base layer are releasably adhesive together under pressure manually applied on the upper sheet to cause the base layer and upper sheet to adhere in a localized region of pressure in order to display writing, an indicia, or the like. A wipe-start region is provided where the base layer and the upper sheet are not adhesive together and in which a user may place a finger or thumb to wipe across the top surface of the upper sheet in order to separate the upper sheet from the base layer and erase the indicia.