Abstract: A display sign having a support post with an anchoring device at the bottom end suitable for burying in the ground. A curved cantilevered arm is detachably connected to the support post and outwardly extends in a lateral direction. A curved frame is detachably connected between a distal end of the arm and the upper portion of the support post for holding and integrally securing a sign to the arm and post. An additional sign holder is placed on top of the arm insertably receiving and displaying additional information. The frame is detachably connected between the arm and the support post so that the display sign can be readily changed. The anchoring device includes a flanged arrangement which resists twisting of the post and tilting of the post when it is buried in the ground. Illumination means is provided for lighting the sign and a power supply, such as a solar collector, is provided.