Abstract: A system and method for rapidly and scalably tracking attentiveness. The system includes means for collecting relevant data streams from a plurality of client devices while consumers view content, means for analysing the collected data with an AI-driven module that outputs one or more attentiveness metrics indicative of real attention, and means for synchronising the collected data with the attentiveness metrics. The system provides the ability to synchronise attentiveness metrics with other data streams to make accessible the reasons that drive attention. A digital advertising campaign can be optimised using an effectiveness data set that expresses evolution over time of an attentiveness parameter. An effect on the attentiveness parameter caused by an adjustment to a target audience can be predicted and evaluated against a campaign objective, which can be updated for predictions that yield a positive effect.

Abstract: A system and method for rapidly and scalably tracking attentiveness. The system includes means for collecting relevant data streams from a plurality of client devices while consumers view content, means for analysing the collected data with an AI-driven module that outputs one or more attentiveness metrics indicative of real attention, and means for synchronising the collected data with the attentiveness metrics. The system provides the ability to synchronise attentiveness metrics with other data streams to make accessible the reasons that drive attention. A digital advertising campaign can be optimised using an effectiveness data set that expresses evolution over time of an attentiveness parameter. An effect on the attentiveness parameter caused by an adjustment to a target audience can be predicted and evaluated against a campaign objective, which can be updated for predictions that yield a positive effect.

Abstract: A method of initiating and controlling computer user behavioural data (e.g., emotional state information) collection and processing within the structure of a video ad response provides an analysis of video ad effectiveness as a result of interaction with the computer user. A behavioural data collection and processing module is caused to nut by the execution of a Video Ad Standard Template (VAST) compliant video ad response in a video player. The data collection and processing module may be obtained by calling a resource identifier contained in the video ad response, or by providing an executable application within the served video ad response itself. In more particular methods according to the invention, processing of collected data is managed so as to improve the efficiency of media playback at the client computer and communications with remote servers.

Abstract: A method of initiating and controlling computer user behavioural data (e.g., emotional state information) collection and processing within the structure of a video ad response provides an analysis of video ad effectiveness as a result of interaction with the computer user. A behavioural data collection and processing module is caused to nut by the execution of a Video Ad Standard Template (VAST) compliant video ad response in a video player. The data collection and processing module may be obtained by calling a resource identifier contained in the video ad response, or by providing an executable application within the served video ad response itself. In more particular methods according to the invention, processing of collected data is managed so as to improve the efficiency of media playback at the client computer and communications with remote servers.

Abstract: A method of initiating and controlling computer user behavioural data (e.g., emotional state information) collection and processing within the structure of a video ad response provides an analysis of video ad effectiveness as a result of interaction with the computer user. A behavioural data collection and processing module is caused to run by the execution of a Video Ad Standard Template (VAST) compliant video ad response in a video player. The data collection and processing module may be obtained by calling a resource identifier contained in the video ad response, or by providing an executable application within the served video ad response itself. In more particular methods according to the invention, processing of collected data is managed so as to improve the efficiency of media playback at the client computer and communications with remote servers.

Abstract: A method of initiating and controlling computer user behavioural data (e.g., emotional state information) collection and processing within the structure of a video ad response provides an analysis of video ad effectiveness as a result of interaction with the computer user. A behavioural data collection and processing module is caused to run by the execution of a Video Ad Standard Template (VAST) compliant video ad response in a video player. The data collection and processing module may be obtained by calling a resource identifier contained in the video ad response, or by providing an executable application within the served video ad response itself. In more particular methods according to the invention, processing of collected data is managed so as to improve the efficiency of media playback at the client computer and communications with remote servers.