Abstract: Embodiments of the invention comprise advanced techniques for automated analysis and benchmarking of media based on behavioral data, including emotional state information, collected for a plurality of computer users exposed to that media. According to embodiments, a comparative analysis can be performed relative to other media content, in which case a rapid objective assessment tool can be provided. Alternatively or additionally, the comparative analysis can be relative to the media under test itself, in which case the technique can provide immediate feedback, e.g., on whether the media has had the intended impact on its target audience. Comparative analysis can further assist to identify audience sectors where an impact (positive or negative) is observed.

Abstract: Embodiments of the invention comprise advanced techniques for automated analysis and benchmarking of media based on behavioural data, including emotional state information, collected for a plurality of computer users exposed to that media. According to embodiments, a comparative analysis can be performed relative to other media content, in which case a rapid objective assessment tool can be provided. Alternatively or additionally, the comparative analysis can be relative to the media under test itself, in which case the technique can provide immediate feedback, e.g., on whether the media has had the intended impact on its target audience. Comparative analysis can further assist to identify audience sectors where an impact (positive or negative) is observed.