Abstract: An apparatus and a data processing methodology for the creation, display and/or generation of brand name specific advertising media based upon a combination of sponsor and consumer input, is provided by this invention. The apparatus and methodology of this invention have application in diverse environments with the principal utilization criteria being the consumer's need to compose an integrated listing of elements in the form of an individualized package from among a selection of products and/or services of unrelated suppliers (sponsors). The resultant listing derivative from this methodology is brand name specific, hence the characterization of such listing as an "advertising medium." For example, this brand name specific medium can be formated as a recipe card file or as an integrated shopping list. In both of the foregoing formats, the brand name of the product sponsor is featured for each item/ingredient of the meal/recipe.