Abstract: Apparatus for measuring tensile strength of hair samples in which the test is controlled automatically to provide the average value of a plurality of hair samples. The apparatus is digitally controlled to provide a rapid testing cycle time. Tension is applied by a pivoted arm, and rotated by a solenoid that is controlled digitally to provide substantially constant velocity to the arm. A strain gage secured to the arm measures the force extended by the arm in tensioning the hair sample.