Abstract: A method of and apparatus for allowing a user to interact with first media material that is broadcast on a first broadcast channel and second nedia material that is broadcast on a second broadcast that are received and presented by a broadcast reception device while the broadcast reception device is tuned to a third broadcast channel. The method includes maintaining in a temporary storage an item identifier. Additionally, when the broadcast reception device is tuned to the third broadcast channel and presents the first representation of the first media item, the method includes providing the item identifier as a basis for identifying the first media item-related information. When the broadcast reception device is tuned to the third broadcast channel and presents the first representation of the second media item, the method includes providing the item identifier as a basis for identifying the second media item-related information.