Abstract: This invention provides a self-supporting display holder having a four-panelled supporting base intended to take up an essentially triangular configuration that is arranged to support the holder vertically, and adapted to assume a collapsed configuration for shipping or storing of the display holder. Extending tabs on the holder are adapted to register with slots in at least one of the panels of the supporting base when in the triangular configuration, thereby to give stability and rigidity to the base with respect to the holder itself.