Abstract: In a system including an originating source for providing multiple television programs to one or more local cable television systems for their distribution on a pay-per-view basis, data processing equipment at the originating source stores, for each local cable system, address information, information regarding which of the programs offered by the source it wishes to carry and the times it wishes to present each to its subscribers, and information identifying its addressable head-end equipment. The data processing equipment periodically assembles and communicates to all of the local cable systems, via a satellite channel independent from the channel used for communicating program signals, a binary message which contains address and program schedule information for each of the local cable systems.