Abstract: Systems and methods are disclosed to enable delivering a contextually relevant action for an underlying focal point of a communication (an “entity”) between users over computing devices. Delivery of a contextually relevant action entails identifying the entity and associated descriptors or amplifying words in the communication surrounding the entity, reviewing databases of actions taken with respect to the identified entity and associated descriptors, reviewing the functions and features of platforms and applications supported on users' computing devices, computing correlations between the actions taken and entity involved and computing devices' available functions and features, and selecting a contextually relevant action from the computed correlation. The selected contextually relevant action is displayed simply as an executable action for a user to take or as a description of the entity or as a series of possible executable actions to take.