Abstract: Systems and methods of using electronic records and corresponding physical signage for advertising and marketing an item are defined. A user input interface is used to create electronic records that define the advertised and marketed item. A database communicates with the user input interface and stores one or more electronic records. A record comparer compares electronic records and limits the number of records that relate to the same item using a prioritization schema and a limit identifier. A code generator generates an electronic code associated with a single record. A sign generator creates an electronic sign and an output system reproduces a physical version of the electronic sign.