Abstract: A lead store system may receive a plurality of leads in a plurality of formats. The leads may include a set of information about a prospective customer who may desire to purchase a good or service. The leads may be converted into a universal format and, on some occasions, the universal format being category and/or industry agnostic. The converted leads may be stored in a database and when a request for a lead from a lead buyer is received a criterion included in the lead request may be matched to a stored converted lead. The matching lead may them be provided to the lead buyer.
Abstract: A system for storing and redirecting an Internet user with an enhanced click traffic (ECT) unit between websites of interested parties which employs a distributed network of Click Generators to enhance click traffic and an intermediary website for registering interested partners and conducting an auction of the ECT, having the result of redirecting the Internet user to the most relevant online destination.