Abstract: A multi-faceted, tier-driven, loyalty-based commerce selector that promotes brand and retailer loyalty is provided. The innovation leverages brand and retailer loyalty in lieu of price comparison shopping as is the focus of most other e-commerce experiences. Brands or retailers can be selected for exclusive shopping, and recommendations can be provided where brands or retailers are yet-unselected. Various interfaces and communications systems can be employed to deliver customized shopping experiences based on selected retailers and user preferences in order to shift from price to relationships as the driver of transactions.