Abstract: Provided is a data acquisition and analytics reporting system that may be utilized for an event driven marketing industry. The system includes one or more universally unique identifier transceivers, one or more universally unique identifier data collectors, and at least one data accumulator. The universally unique identifier transceiver receives data from a wearable device brought into a communication range of the universally unique identifier transceiver. The wearable device is associated with a target entity at a live event. The universally unique identifier data collector receives a set of the data from the universally unique identifier transceiver and another set of data from at least another universally unique identifier transceiver. The data accumulator obtains the set of the data and the other set of data from the universally unique identifier data collector and at least one other universally unique identifier data collector at a time selected to mitigate an amount of network traffic at the live event.