Abstract: Systems and related methods are disclosed that provide an electronic commerce and communication system that includes real-time product inventory information to enable a customer-driven experience for reservation of products. An electronic commerce exchange is provided that permits customers to browse, search, and reserve products for in-store pickup across multiple merchants, each potentially with multiple retail locations. The exchange includes a real-time product inventory database that maintains real-time product inventory information for the retail locations of the merchants. The product inventory database includes ingest engines that permit an interface to different inventory transfer protocols so that product inventory information can be maintained across disparate inventory systems maintained by different merchants.

Abstract: Advertising systems and related methods provide dynamic generation of digital advertisements over computer networks in response to ad requests associated with available ad impressions. The system dynamically generates ad based on user information associated with ad requests and product inventory information associated with advertising campaigns. The product inventory information and advertising campaigns can be associated with one or more product suppliers. The system dynamically generates the advertisement using the user information associated with the ad request, and the product inventory information. The system dynamically generates an ad with store location information based on user location information and product inventory information in one example.