Abstract: A system for assignment and publication of missing item data is provided. The system comprises a server, a poster computer for inputting missing item data, at least one retriever computer for inputting retriever identity data, an alert module on the server for generating an alert in response to the missing item data and sending the alert to the at least one retriever computer; an interface on the server for receiving an affirmative response to the alert that is associated with the retriever identity data from the at least one retriever computer, and a confirmation module on the server for confirming an assignment of finding an item according to the missing item data upon receiving the affirmative response and associating the missing item data with the retriever identity data.