Abstract: A method for facilitating location based social interaction is described. The method comprises the steps of: requesting a search criteria based on a primary user profile of a primary user; searching for N secondary users conforming to the search criteria; and transmitting secondary user profiles of the N secondary users to a primary user device. Additionally, each secondary user profile contains personalised audio information relevant to the secondary user. This allows for social matching and interaction based on audio information, which tends to lead to a more considered decision by users.