Abstract: A method, system and computer-readable medium for analyzing interaction or usage data, such as for customers, is described. The interaction or usage data may be stored in log files and supplemented with data from other sources. Various data parsing information may be defined and used as part of the analysis, such as by using customer-specific information to identify various occurrences of interest. For example, when analyzing a customer's web site interaction data, the parser component can use data defining customer-specific types of web site events of interest. Such high-level types of occurrences can be specified in a variety of ways, such as by using a combination of a logical web site, one or more URIs corresponding to web pages, and/or one or more query strings. The data parsing information may also specify a mapping of actual web sites to one or more logical sites.

Abstract: A facility for Performing on-line advertising at a subject web site relative to a selected user activity is described. The facility receives a plurality of bids. Each bid is submitted on behalf of an advertiser, and specifies an advertising rate that the advertiser will pay to display an advertising messages to users performing the selected activity with respect to the subject web site. When a request for any web page of the subject web site containing advertising space is received from a user that has previously performed the selected activity, irrespective of the identity of the requested web page, the facility both (1) identifies the received bid specifying the largest advertising rate, and (2) causes an advertising message to be displayed in the advertising space of the requested web page for the advertiser on whose behalf the identified bid was submitted.

Abstract: A facility for identifying groups of items that co-occur in more than a threshold number of instances is described. Each such group of items has a size reflecting the number of items in the group. The facility uses a data structure comprising, for each of a plurality of group sizes, a single map identifying groups of that group size that co-occur in more than a threshold number of instances.

Abstract: A method, system and computer-readable medium for analyzing interaction or usage data, such as for customers, is described. The interaction or usage data may be stored in log files and supplemented with data from other sources. Various data parsing information may be defined and used as part of the analysis, such as by using customer-specific information to identify various occurrences of interest. For example, when analyzing a customer's web site interaction data, the parser component can use data defining customer-specific types of web site events of interest. Such high-level types of occurrences can be specified in a variety of ways, such as by using a combination of a logical web site, one or more URIs corresponding to web pages, and/or one or more query strings. The data parsing information may also specify a mapping of actual web sites to one or more logical sites.

Abstract: A method, system and computer-readable medium for analyzing interaction or usage data, such as for customers, is described. Various data parsing information may be defined and used as part of the analysis, such as by using customer-specific information to identify various occurrences of interest. For example, the parser component can use data defining customer-specific categories of content set items and customer-specific types of events of interest. Such high-level types of occurrences can be specified in a variety of ways, such as by using a combination of a logical web site, one or more URIs corresponding to web pages, and/or one or more query strings. In addition, in order to associate the appropriate data parsing information with data to be processed, the data parsing information can also include version information that specifies when it is applicable. The data parsing information may also map actual web sites to logical sites.

Abstract: A method, system, and computer-readable medium for identifying sequences of interaction events of interest that frequently occur is described. In particular, techniques are described for receiving multiple groups each having related interaction events in serial or sequential order, and for determining sequences of interaction events that frequently occur in the multiple groups. Reports can also be generated and provided that include information about the determined frequent sequences. The techniques can at times be used to provide a service to customers in which logs containing data about interaction events related to that customer (e.g., usage events for a provided service or of a provided Website) are received or obtained, in which frequent sequences in the log data are identified, and in which reports are provided to representatives of the customer about the frequent sequences (e.g., remotely over the Web based on interactive specifications).

Abstract: A method, system and computer-readable medium for analyzing interaction or usage data, such as for customers, is described. Various data parsing information may be defined and used as part of the analysis, such as by using customer-specific information to identify various occurrences of interest. For example, the parser component can use data defining customer-specific categories of content set items and customer-specific types of events of interest. Such high-level types of occurrences can be specified in a variety of ways, such as by using a combination of a logical web site, one or more URIs corresponding to web pages, and/or one or more query strings. In addition, in order to associate the appropriate data parsing information with data to be processed, the data parsing information can also include version information that specifies when it is applicable. The data parsing information may also map actual web sites to logical sites.

Abstract: A method and system for importing data into a data store in accordance with metadata. The import system provides metadata that specifies how the import data for various types of import sources is to be imported into the data store. The import sources may be categorized according to the type of data provided by the import sources. When the import system receives the import data from the import source, it identifies the type of import source and retrieves the metadata defined for that type of import source. The import system then imports the received import data into the data store in accordance with the retrieved metadata.

Abstract: A method, system and computer-readable medium for analyzing interaction or usage data, such as for customers, is described. The interaction or usage data may be stored in log files and supplemented with data from other sources. Various data parsing information may be defined and used as part of the analysis, such as by using customer-specific information to identify various occurrences of interest. For example, when analyzing a customer's web site interaction data, the parser component can use data defining customer-specific categories of web pages. Such high-level types of occurrences can be specified in a variety of ways, such as by using a combination of a logical web site, one or more URIs corresponding to web pages, and/or one or more query strings. The data parsing information may also specify a mapping of actual web sites to one or more logical sites.

Abstract: A method and system for providing customers with access to and analysis of event data is provided. The event data may be stored in log files and supplemented with data from other sources, such as product databases and customer invoices. A data warehouse system collects customer data from the customer web sites and stores the data at a data warehouse server. The data warehouse server interacts with the customer servers to collect to the customer data on a periodic basis. The data warehouse server may provide instructions to the customer servers identifying the customer data that is to be uploaded to the data warehouse server. When the data warehouse server receives customer data, it converts the customer data into a format that is more conducive to processing by decision support system applications by which customers can analyze their data.

Abstract: A software facility for analyzing each of a plurality of groups of items is described. The facility retrieves information identifying, for each of a plurality of groups, items that are members of the group. For each group, the facility analyzes attributes of the items of the group to identify attributes that distinguish items that are members of the group from items that are not members of the group.

Abstract: A method and system for providing customers with access to and analysis of event data is provided. The event data may be stored in log files and supplemented with data from other sources, such as product databases and customer invoices. A data warehouse system collects customer data from the customer web sites and stores the data at a data warehouse server. The data warehouse server interacts with the customer servers to collect to the customer data on a periodic basis. The data warehouse server may provide instructions to the customer servers identifying the customer data that is to be uploaded to the data warehouse server. When the data warehouse server receives customer data, it converts the customer data into a format that is more conducive to processing by decision support system applications by which customers can analyze their data.