Abstract: Novel tools and techniques to optimize, from a merchant's perspective, the outcomes of interactions between the merchant and its customers (whether existing, new, or potential customers). In an aspect, certain embodiments allow for multiple variations of options (multivariate or A/B testing) and outcomes which can be statistically applied and then measured and analyzed for best economic impact or preferred outcome.
Type:
Grant
Filed:
July 25, 2011
Date of Patent:
June 28, 2016
Assignee:
RevGuard, LLC
Inventors:
Blair William McNea, Colin Campbell, Steven Vanderburg
Abstract: Novel tools and techniques to optimize, from a merchant's perspective, the outcomes of interactions between the merchant and its customers (whether existing, new, or potential customers). In an aspect, certain embodiments allow for multiple variations of options (multivariate or A/B testing) and outcomes which can be statistically applied and then measured and analyzed for best economic impact or preferred outcome.
Type:
Application
Filed:
July 25, 2011
Publication date:
January 26, 2012
Applicant:
REVGUARD, LLC
Inventors:
Blair William McNea, Colin Campbell, Steven Vanderburg