Abstract: An example method includes detecting, using a user interaction tracking module associated with a website, access of a user of a webpage that is part of the website. The website provides multiple products for sale and is operated by an entity. The user interaction tracking module is provided by an offer aggregator entity that is distinct from the entity. The website has a theme providing a look and feel for the website. The method further includes accessing a profile of the user and identifying, based on the profile of the user, multiple offers to provide to the user. Each offer includes an offer title and a reference to one or more products of the multiple products. The method further includes providing for display to the user in the webpage the multiple offers. Each offer for display includes the offer title and the reference and has the theme of the website.

Abstract: An offer and campaign management system for generating offers, campaigns, and rules for integration with a website. The offer and campaign management system provides user interfaces that allow users to create offers, campaigns, and rules. The user interfaces allow the user to define offers for website products. The user interfaces allow the user to define campaigns, by which offers are provided to website users, and link offers with campaigns. The user interfaces allow the user to define rules and link rules with offers. A rule includes one or more criteria that must be satisfied in order for the offer and campaign management system to show an offer linked with the rule. The offer and campaign management system integrates the offers, campaigns, and rules with the website in such a way that the offers, campaigns, and rules may appear to website users to be provided by the website itself.

Abstract: A personalized offer and information system that may be integrated with retailers' websites so as to provide users of the websites with personalized offers and contextual information, such as product recommendations. Retailers may define offers and conditions to be met for the offers to become available to users. The personalized offer and information system may detect interactions of a user with a retailer website and use such interactions to update a user profile. The user profile and the conditions of the offers may be used to generate personalized offers and information for the user. The personalized offer and information system may provide a widget that visually indicates to users that personalized offers are available and a panel in which the personalized offers are displayed. Users may select the widget to have the panel become visible. The widget may persist the personalized offers and information for the user across user sessions.

Abstract: An example method includes detecting, using a user interaction tracking module associated with a website, access of a user of a webpage that is part of the website. The website provides multiple products for sale and is operated by an entity. The user interaction tracking module is provided by an offer aggregator entity that is distinct from the entity. The website has a theme providing a look and feel for the website. The method further includes accessing a profile of the user and identifying, based on the profile of the user, multiple offers to provide to the user. Each offer includes an offer title and a reference to one or more products of the multiple products. The method further includes providing for display to the user in the webpage the multiple offers. Each offer for display includes the offer title and the reference and has the theme of the website.