Abstract: A merchant forum system is described that comprises a system of servers and databases connected to a network that can host a platform of merchants and facilitate electronic commerce between merchants and consumers. A merchant creates and stores a merchant profile and e-coupon campaign on the merchant forum system via a computer connected to the network. A consumer member accesses the merchant forum system to locate merchants and e-coupons offers via a computer or mobile device connected to the network. The merchant forum system passes data to a consumer member's mobile device representing an authentic e-coupon image having a moving image portion to permit expedient authentication and execution of transactions. A time limit on execution of the transaction and redemption of the authentic e-coupon image provides additional security.