Abstract: An in-store product display area gondola array for positioning between a pair of parallel aisles and an end aisle and arranged for rear loading. An end cap rack is moveable away from a row of two or more fixed racks into the end aisle to provide loading access of the end cap rack from the rear. The fixed racks are disposed between the parallel aisles, face one of the parallel aisles and mount a row of two or more moveable racks facing the other of the parallel aisles. A pocket adjacent the end cap is aligned with the row of moveable racks to receive one of the moveable racks to provide access to the rear surface of a fixed rack for rear loading thereof.