Abstract: An automatic product dispensing machine comprises: a frame (2) delimiting at least a housing chamber (3); a magazine (4) arranged internally of the housing chamber (3), for containing a series of products (5); at least a display (8) interposed between the housing chamber (3) and the external environment; a control unit (9) active on the display (8) and configured such as to enable visualizing images and/or information. The control unit (9) is further configured such as to switch the display (8) between at least two of the following three operative conditions: a visualizing condition, in which it reproduces at least a datum and/or image that is externally visible, a condition of transparency, in which at least a product (5) contained in the magazine (4) is viewable via the display (8) and a superposing condition, in which at least a product (5) is viewable via the display (8) and at least a datum and/or image and/or film relating to the product is reproduced on the display.