Abstract: A drive unit is configured for a stamping rivet setting device and has an electric direct drive which contains motor components that concentrically surround a control element which can be linearly moved in the axial direction. In order to absorb the required torques while allowing a compact construction of the device, in particular in relation to a component side, a drive housing has an asymmetrical configuration in a connecting region between a main part and a guide part in which the control element is guided, for the purpose of asymmetrical torque transmission. In addition or alternatively thereto, the highly compact construction achieves an efficient cooling by an inner cooling unit, in particular air flowing through a free inner space in which the motor components are arranged.