Patents Assigned to Rich Media Club, LLC
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Patent number: 11954711Abstract: As a viewer views and scrolls down a web content page in a browser window of a web browser, ad content for a particular ad placement area of the web content page that has been rendered and has not yet appeared in a viewport of the browser window is moved to a fixed position in the viewport. The ad content remains in this fixed ad placement area for a predetermined time period, thereby lingering in the viewport despite any scrolling of the web content page.Type: GrantFiled: April 14, 2023Date of Patent: April 9, 2024Assignee: RICH MEDIA CLUB, LLCInventors: Igor Tchibirev, Brad Krassner
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Patent number: 11741482Abstract: A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third-party content and placement of the ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space.Type: GrantFiled: October 7, 2022Date of Patent: August 29, 2023Assignee: RICH MEDIA CLUB, LLCInventors: Brad Krassner, Nikolai Mentchoukov, Fred Bernstein, Alan Edwards, Igor Tchibirev
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Patent number: 11631115Abstract: As a viewer views and scrolls down a web content page in a browser window of a web browser, ad content appears in predetermined ad placement areas of the web content page. If particular ad content has not been within a viewport of the browser window for a predetermined desired time, the ad content may be detached from the web content page and positioned in a location of the viewport for a desired necessary period of time before the ad content is reattached to the content page at its respective predetermined ad placement area even if that predetermined ad placement area has been scrolled out of the viewport. In such cases, the ad content effectively “lingers” in in the viewport until reattached to the web content page at its respective predetermined ad placement area.Type: GrantFiled: October 12, 2022Date of Patent: April 18, 2023Assignee: RICH MEDIA CLUB, LLCInventors: Igor Tchibirev, Brad Krassner
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Patent number: 11468453Abstract: A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third party content and placement of said ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-er-use charging for both use of licensed content and ad display at the designated ad space.Type: GrantFiled: May 10, 2021Date of Patent: October 11, 2022Assignee: RICH MEDIA CLUB, LLCInventors: Brad Krassner, Nikolai Mentchoukov, Fred Bernstein, Alan Edwards, Igor Tchibirev
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Patent number: 11443329Abstract: A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third party content and placement of said ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space.Type: GrantFiled: May 11, 2021Date of Patent: September 13, 2022Assignee: RICH MEDIA CLUB, LLCInventors: Brad Krassner, Nikolai Mentchoukov, Fred Bernstein, Alan Edwards, Igor Tchibirev
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Patent number: 11004090Abstract: A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third party content and placement of said ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space.Type: GrantFiled: April 4, 2009Date of Patent: May 11, 2021Assignee: Rich Media Club, LLCInventors: Brad Krassner, Nikolai Mentchoukov, Alan Edwards, Fred Bernstein, Igor Tchibirev
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Patent number: 10380602Abstract: A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third party content and placement of said ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space.Type: GrantFiled: May 16, 2007Date of Patent: August 13, 2019Assignee: Rich Media Club, LLCInventors: Brad Krassner, Nikolai Mentchoukov, Fred Bernstein, Alan Edwards
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Patent number: 10380597Abstract: A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third party content and placement of said ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space.Type: GrantFiled: December 21, 2006Date of Patent: August 13, 2019Assignee: Rich Media Club, LLCInventors: Brad Krassner, Nikolai Mentchoukov, Fred Bernstein, Alan Edwards
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Patent number: 9824074Abstract: A system and method for controlling of rendering of content via electronic networks, whereby content is rendered at a content page only when and to the extent that a pre-defined area of the content page is within the viewer's browser window dimensions and scrolling position, or within a pre-defined distance outside of said browser window dimensions and scrolling position. When a viewer accesses a content page and as the viewer scrolls up or down or left or right on the page, or increases or decreases the dimensions of the viewer's browser window, content that has been designated to render in the content page area corresponding to the viewer's then current browser window dimensions and scrolling position is rendered.Type: GrantFiled: December 31, 2012Date of Patent: November 21, 2017Assignee: Rich Media Club, LLCInventors: Brad Krassner, Nikolai Mentchoukov, Alan Edwards, Igor Tchibirev
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Publication number: 20100153836Abstract: A system and method for controlling of rendering of content via electronic networks, whereby content is rendered at a content page only when and to the extent that a pre-defined area of the content page is within the viewer's browser window dimensions and scrolling position, or within a pre-defined distance outside of said browser window dimensions and scrolling position. When a viewer accesses a content page and as the viewer scrolls up or down or left or right on the page, or increases or decreases the dimensions of the viewer's browser window, content that has been designated to render in the content page area corresponding to the viewer's then current browser window dimensions and scrolling position is rendered.Type: ApplicationFiled: December 16, 2008Publication date: June 17, 2010Applicant: Rich Media Club, LLCInventors: Brad Krassner, Nikolai Mentchoukov, Alan Edwards, Igor Tchibirev
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Patent number: 7313590Abstract: A system for directly establishing network connections between a client and server system by means of a single compiled file that does not require an additional network communications system such as a web browser or other supporting application. Specifically, by launching the compiled file itself, a network connection is established to an encoded URL, and information is delivered to the user in the form of streaming media. Differing from a typical browser, or other typical network enabling software systems, the communication link established by the compiled file is predominantly one way and non-conversational. Relying on graphical animation media, the system permits the delivery of new information and embedded code in response to a user's action. Impact on system resources is reduced as overhead support software is not required. Likewise bandwidth is conserved and issues of privacy are maintained as minimal information is exchanged without user interaction.Type: GrantFiled: December 11, 2002Date of Patent: December 25, 2007Assignee: Rich Media Club, LLCInventor: Nikolai Mentchoukov