Patents Assigned to Right Angle Research LLC
  • Performance measurement method for public relations, advertising and sales events
    Patent number: 6839681
    Abstract: The present invention is a system and method for the evaluation and measurement of the performance of public relations, advertising and sales events to a particular user in order to provide value added relevance to marketing information. The invention provides a computer based means consolidating in an easily accessed format, information that has relevance to the marketing process of a particular brand or product and the performance measurement of a plurality of public relations events.
    Type: Grant
    Filed: June 28, 2000
    Date of Patent: January 4, 2005
    Assignee: Right Angle Research LLC
    Inventor: Lawrence Hotz