Abstract: The present technology provides a modular hood assembly for a vehicle. The modular hood assembly comprises a hood base installed on the vehicle. The hood base can have an opening exposing at least a portion of the engine of the vehicle. The hood base can also include a base connector surface around at least a portion of the opening. The modular hood assembly also comprises an interchangeable hood insert removably attachable to the hood base. The interchangeable hood insert can include a base connector surface adapted to connect with the insert connector surface of the hood base. The interchangeable hood insert covers at least a portion of the opening when attached to the hood base. The modular hood assembly can also include at least one connector that attaches the interchangeable hood insert to the hood base.