Abstract: The present disclosure provides a direction adjustable LED lamp used in a sign, which includes a lamp body, two lamp holders arranged on an upper end and a lower end of the lamp body respectively, a plurality of LED modules installed on a surface of the lamp body, an outer casing installed in the lamp body, a buffer column installed on a surface of the outer casing, an isolated constant current driver installed in the outer casing, the lamp body defines a limit groove closing to the LED modules, and a horizontal plate is installed in the limit groove.