Abstract: A system and method that enables the online customized design, implementation, and administration of non-qualified benefits plans. An online navigator guides a user through features of plan design, implementation and administration. A plurality of reusable design templates are stored in a repository for generating and implementing a multitude of non-qualified benefit plans. Customized plan features, are easily provided by grouping participants according to certain common attributes of the participants. Administration and implementation of the plan is simplified by automatically generating documents providing links to the service providers and transmitting data directly to the service providers.