Abstract: Apparatus, method, and graphical user interface for an alternative advert (AA) system are disclosed. At an electronic device interfacing with an input device and a display, which may be integral or separate, the display is caused to display a first graphical user interface. The first graphical user interface includes a plurality of selectable alternative advert (AA) query items, a first graphical user interface element for accepting an offer to watch advert-free content, and a second graphical user interface element for rejecting the offer to watch advert-free content. In response to detecting, utilizing the input device, a selection of at least one AA query item among the selectable AA query items and a selection of the first graphical user interface element by the viewer, the display displays a video content without adverts.

Abstract: A method of providing digital content is disclosed. A request to view and interact with the digital content is received from a user. In response to the request, it is determined whether the user has advert-free rights to view and interact with the digital content. In response to determining that the user does not have the advert-free rights to view and interact with the digital content, the user is provided with an alternative advert (AA) query that includes AA query items. The AA query items include at least one preselected AA query item, where the preselected AA query item is enabled or not enabled to be unselected by the user. In response to determining that an AA query response to the AA query was received from the user within a predefined time period, the requested digital content is provided to a user device of the user without adverts.

Abstract: Methods and systems of providing alternative advert (AA) query items for an AA system are disclosed. A request is received to generate an AA query. In response to the request, it is determined whether a percentage of scoreable AA query items for which a viewer has a known or derived preference exceeds a threshold value. Each scoreable AA query item has an assigned equity score and an assigned viewer-item affinity score. In response to determining that the percentage of scoreable AA query items exceeds the threshold value, one or more first AA query types are determined to create for the viewer. The requested AA query is sent. A response to the sent AA query is received. Equity scores and viewer-item affinity scores of total scoreable AA query items are updated based on the response.

Abstract: Apparatus, method, and graphical user interface for an alternative advert (AA) system are disclosed. At an electronic device interfacing with an input device and a display, which may be integral or separate, the display is caused to display a first graphical user interface. The first graphical user interface includes a plurality of selectable alternative advert (AA) query items, a first graphical user interface element for accepting an offer to watch advert-free content, and a second graphical user interface element for rejecting the offer to watch advert-free content. In response to detecting, utilizing the input device, a selection of the first graphical user interface element by a viewer, it is determined whether the viewer has signed in. In response to determining that the viewer has not signed in, the display is caused to display a second graphical user interface. The second graphical user interface includes graphical user interface elements for the viewer to sign-in or sign-up.