Abstract: Systems and methods include acquiring data using multiple sensors in conjunction with a Digital Media Smart Screen, combining the sensor data in real time with data from big-data aggregators, resulting in real-time enriched analytics for highly-granular advertising decisions on the Digital Media Smart Screen, effectiveness measurement of those advertisements, targeting advertisements to individuals within viewing distance of the Digital Media Smart Screen, and re-targeting those individuals later with the same Digital Media Smart Screen or other displays in the same advertising ecosystem.