Abstract: A sign frame assembly for holding and displaying a flexible sign on a mounting surface includes a plurality of channel assembly tracks, a plurality of base assembly tracks and a plurality of fasteners. The channel assembly tracks have a channel containing member which receives and holds a beaded sleeve of the sign. The base assembly tracks include an anchoring member which serves as a pivot point for anchoring and mounting the channel assembly track onto the base assembly track. The channel assembly tracks are used to form all sides of the frame and the base assembly tracks are used to form at least two sides of the frame.